The Analytics Setup section allows you to add tracking codes from Google Analytics, Meta (Facebook) Pixel, and other third-party tracking codes throughout your website. 


In This Article:


Please Note:
  • Tracking code snippets added under the Analytics Setup section will appear on every page of your website.
  • On July 1, 2023, Google Universal Analytics properties stopped capturing new data. As a result, any IDs connected in the Google Analytics (Legacy) box no longer function. 

Google Analytics - Connecting an Existing Account - GA4

If you already have a Google Analytics GA4 account, please paste your code snippet into the GA4 GLOBAL SITE TAG (GTAG.JS) box.


Google Analytics - Creating a New Account - GA4

If you need to create a Google Analytics Account, please follow these steps:

  1. Visit https://google.com/analytics and then click Get Started Today to create a free account. If you already have an existing Google account, feel free to log in with that.

  2. Go to the Admin section and select Create Account. Name your account and leave benchmarking, technical support, and account specialists checked. Click Next.
  3. Name your property (your business name is the best option). Select your time zone and currency. Click Next.
  4. This next section will not impact the analytics dashboard, but you may make selections for your Google Analytics account. Click Create.
  5. Select the Web platform option. Enter your Website URL and Stream name. Click Create Stream.

  6. Under Google Tag, select View Tag Instructions. Next, select Install Manually then copy the provided code snippet, and then install it into the GA4 GLOBAL SITE TAG (GTAG.JS) box.



Google Tag Manager

Google Tag Manager code snippet comes in two parts (<Head> and <Body>) and can be installed under the Google Tag Manager box.


<head> Example

<!-- Google Tag Manager -->

<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':

new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],

j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=

'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);

})(window,document,'script','dataLayer','GTM-ABC1234');</script>

<!-- End Google Tag Manager -->


<body> Example

<!-- Google Tag Manager (noscript) -->

<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-ABC1234 "

height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>

<!-- End Google Tag Manager (noscript) -->




We recommend setting up your Google Ad Conversion within a Google Tag Manager account and then installing Google Tag Manager under the Analytics Setup. This will give you greater flexibility to run the Ad Conversion code on specific pages compared to manually installing the code on each page. Google Ad Conversion Guide: https://support.google.com/google-ads/answer/6095821?hl=en


Meta (Facebook) Pixel

A Meta Pixel allows you to track the performance of any ads you run on Facebook's platform. If you are running Facebook ads and need to install the Meta Pixel they provided, please install it within the Other Tracking Pixels box.


Other Tracking Codes

If you have a tracking code or a domain verification tag (such as Google or Pinterest), please install it within the Other Tracking Pixels box.